Hi, I’m Taylor,
a social-first ACD.
I specialize in branding and storytelling through great social ideas rooted in strategic thinking.
Unthinkable Speed
With the fastest, most powerful Corvette ever built being, well, built, I had the chance to work on revealing it to the world. We unveiled this marvel of speed and performance in July and it was an all-out assault on social with a mix of static carousel and video sizzle reels combined with a plethora of content from influencers. I helped lead the creative for social while working with our creator team in Miami to get the final video deliverables live.
Role: Art direction
Credits:
Client: Chevy
Agency: Weber Shandwick
ACD: Taylor Gabrish
Copywriter: Brady Fredericksen
Videographer: Nate Kostegian
Videographer/Editor: Devin Polaski
Media Impressions:
Forbes, Fox Business, New York Post, ABC News,
Car and Driver
The Reveal
For the reveal, we created two social-first videos: one that takes a look under the hood from the engineer’s perspective, and the other that pays tribute to the godfather of the C8 himself, Tadge Juechter.
Sustainment Content
There’s a lot of buzz that comes with a reveal, and keeping the drum beat going requires content that resonates.
We kept ZR1’s story going for weeks after reveal.
Top Speed Reveal
There’s speed, and there’s unthinkable speed. The Corvette ZR1 took to the track in Germany at ATP Automotive Testing Papenburg GmbH with one objective: set a new high-water mark for Corvette top speed. ZR1 came to crush the previous record and take another step beyond the standard.