Hi, I’m Taylor,
a social-first ACD.
Influencer Content
We tapped into influencer support to reach as many audiences as possible.
Dream Chaser Content
Our contest winner, Meag, was hired to create three posts over her 3-month lease, documenting her road trip as she worked to clean up the Great Lakes.
B-Roll BTS
I specialize in branding and storytelling through great social ideas rooted in strategic thinking.
Calling All Dream Chasers
To announce the 2024 Chevy Trax, we were tasked with finding a fun way to make that announcement. Teaming up with Everette Taylor, a creative entrepreneur and CEO of Kickstarter, we created the Fast Trax Your Future contest, giving one lucky winner the chance to become Chevy’s first ever “Lead Dream Chaser.” This three-month opportunity enabled this ‘LDC’ to pursue their lifelong dream or passion project. The Lead Dream Chaser then shared their journey on social media and in return received $100,000 and three months with the all-new 2024 Chevrolet Trax.
Role: Art direction
Credits:
Client: Chevy
Agency: Weber Shandwick
GCD: Liz Newman
Art Director: Taylor Gabrish
Art Director: Maegan Williamson
Copywriters: Brady Fredericksen, Nate Paulson
Designer: GiGi Alexander
Media Impressions:
Detroit Free Press, Thrillist, Ebony, Fox Business, Fox 2 Detroit, GearJunkie, MSN
The Contest
The Fast Trax Contest unfolded in three posts: Everette Taylor kicks things off, encouraging entries. The second post showcases the top four finalist submissions. Finally, the third reveals Meag as the winner!