Hi, I’m Taylor,
a social-first ACD.

I specialize in branding and storytelling through great social ideas rooted in strategic thinking.

Celebrating the People Behind the Bowtie

Chevy celebrated by sharing stories through the eyes of their customers, fans and employees from around the world – because people are the heart of everything at Chevy.

Viewers enjoyed a week of daily themes and activities, trivia, special guests and inside looks at Chevy’s iconic vehicles, alongside current models, and more. Following along on social media to celebrate Chevy’s deep-rooted automotive history and those who have put their heart and soul into making the brand what it is today, fans were encouraged to share their cherished Chevy vehicles and memorabilia using the hashtag #ChevyLove for the chance to be featured on the brand’s social channels.

Role: Design, art direction

Credits:

Client: Chevy
Agency: Weber Shandwick
CD: Liz Newman
AD: Taylor Gabrish
AD: Paige Rosas
Copywriters: Brady Fredericksen, Erin Townsend, Nate Paulson
Producer: Cassie Kline

Emelia Hartford’s Content

Throughout the week, our host Emelia shared behind-the-scenes glimpses, giving followers an exclusive look into the production process.