Hi, I’m Taylor,
a design-first ACD.
I specialize in strategic branding and creative storytelling through social media.
🎶 In your Chevrolet 🎶
Chevy has been the longest-standing partner
of CMA and wanted to highlight their presence
at CMA Fest 2024 on their social channels.
Utilizing past experiential learnings and the existing brand toolkit, we developed a social-first plan to capture content on the ground at CMA
Fest that was quickly edited and shared in real time during the fest.
Role: Art direction, content capture
Credits:
Client: Chevy
Agency: Weber Shandwick
ACD: Taylor Gabrish
Writer: Nate Paulson
Videographer/Editor: Zen Gray
Organic Social Content
Content included in-feed videos for Chevy’s platforms highlighting fan experiences, Instagram stories
showcasing the sponsored stages and activation areas
to boost engagement and behind-the-scenes videos for CMA’s social platforms.
