🎶 In your Chevrolet 🎶

Chevy has been the longest-standing partner of CMA and wanted to highlight their presence at CMA Fest 2024 on their social channels. Utilizing past experiential learnings and the existing brand toolkit, we developed a social-first plan to capture content on the ground at CMA Fest that was quickly edited and shared in real time during the fest.

Content included organic in-feed videos for Chevy’s platforms highlighting fan experiences, organic stories showcasing the sponsored stages and activation areas to boost engagement and behind-the-scenes videos for CMA’s social platforms.